Start with a brainstorming session with the main stakeholders in your restaurant including owners, partners, chefs, managers, and key employees. Discuss your goals and determine when you want your brand to be short-term and long-term. Perform a restaurant analysis and capture the outcomes in a restaurant marketing plan. It is effective to have a restaurant marketing expert facilitate the process.

Here is the first truth - digital marketing for restaurants is a full-time gig. With so many changes in online platforms, it requires time and expertise to do it right to see results. Do multi-channel marketing campaigns - it gets 37 percent more results compared to just email or social media campaigns. It is best to get the help of an experienced marketing agency that specializes in restaurants.

Marketing your restaurant within a 5-10 mile radius will produce the most results when trying to fill tables or boost your online ordering business. A mix of online and traditional marketing can be effective in targeting your local area since the majority of your customers come from the surrounding areas.